4 Tumblr SEO Tips
Tumblr sites by default may have some issues being ranked on search results and could use additional search engine optimization to improve search results. Some sample polling of users show that default Wordpress sites tend to work better in search engine results than Tumblr sites.
Fortunately, Tumblr provides the ability to modify the html as well as custom formatting tags. The following tips should help improve a site’s ranking by providing search engines with additional information.
- Modify the <title> tag to reflect post title and summary:
- Modify the meta tag for title and description:
- Put appropriate keywords into the keywords meta tag:
- Submit the sitemap.xml to Google Webmaster Tools, Y! Site Explorer and Bing Webmaster:
By putting the post summary first, it makes it more likely to show up on a search for the content than the blog title.
<title>{block:PostSummary}{PostSummary} - {/block:PostSummary}{Title}</title>
<meta name=”title” content=”{block:PostSummary}{PostSummary} - {/block:PostSummary}{Title}” />
<meta name=”description” content=”{block:PostSummary}{PostSummary} - {/block:PostSummary}{Title} - {Description}” />
<meta name=”keywords” content=”{block:Permalink}{block:Posts}{block:Tags}{Tag}, {/block:Tags}{/block:Posts}{/block:Permalink}” />
Each Tumblr site has a sitemap.xml file at http://site.tumblr.com/sitemap.xml. By submitting this, search engines will have better information about the pages to index and thus will be able to index more pages per site.
For your convenience, the links below go to the relevant sites:
- http://www.bing.com/webmaster/
- http://www.google.com/webmasters/tools/
- https://siteexplorer.search.yahoo.com/