It appears that there are quite a few complaints on the forums about Magento being slow and this is probably true with an out of the box installation. There are quite a few things that can be done to improve things and response time in general.
The following shows the before and after times as recorded by Pingdom for http://furoshiki.com/. The initial installation reflected a stock LAMP based installation with average response time of about 9 seconds.
With a switch to nginx as well as tuning of various components, the response time subsequently dropped by over half to about 4 seconds which is in the sweet spot for ecommerce sites.
The following are some of the changes made:
- Switch to using nginx as a front end.
- Set Expires to far in the future
- Utilize PHP FPM.
- Implement APC
- PHP tuning
- MySQL tuning
Before (8.9 seconds):
After (3.9 seconds):
As you can see, the site is now very responsive (buy some furoshiki while you are there). I am investigating additional improvements as traffic increases.
Why does this matter? Surveys have shown that there is a correlation from site response time to sales with higher abandonment rates with a slow site. For further reading, see:
- Are Your Website Response Times Costing You Sales?
- Website Response Time - 4 Seconds
- Site Response Time
How is your site doing? Test it now using Pingdom.